A City on the Rise
Shaggar City stands as one of Ethiopia's most dynamic urban centers, a place where rich Oromo heritage meets modern development, bustling markets, and a growing tourism economy.
Through the What's Out Shaggar video series, Miss Shaggar 2026 Melala Gizaw explores the city's businesses, landmarks, and stories bringing Shaggar to audiences across Ethiopia and internationally.
Liba Talent works in official partnership with the Shaggar Tourism Office to connect private sector sponsors with this city wide promotion campaign.
Official Partnership
Supported by a letter of collaboration from the Shaggar Tourism Office, this campaign invites private companies to join the mission of promoting Shaggar City while gaining premium brand visibility.
What's Out Shaggar
Business Discovery Vlog
Melala visits businesses across Shaggar City, from restaurants and hotels to retail shops and services creating engaging video content that puts local enterprises on the map.
- ✓ Daily YouTube vlog episodes
- ✓ Business spotlights and reviews
- ✓ Social media cross-posting
- ✓ Sponsor mentions and logo placement
Global Stage
COP32 — Finfinne, November 2027
Ethiopia will host the 32nd United Nations Climate Change Conference (COP32) in Finfinne in November 2027.
Shaggar City is prepared to play a vital role in welcoming participants and showcasing Ethiopia's commitment to environmental sustainability, urban development, and cultural heritage. Through Melala's campaign, sponsors align their brands with this moment of national and international significance.